Marketing That Matters: Turning Data into Demand Across the Laser Network with Sam and Chris

Sam Coldham and Chris Boyle explore how Laser’s marketing strategy leverages national scale and local flexibility to drive real results. From warm bodies to database campaigns, they share practical insights for trades businesses. Marketing isn’t just ads it’s about solving problems, building relationships, and growing together as a network.

 

Sam Coldham – Head of Brand & Marketing, Belron® NZ (Laser®, Smith&Smith®, Exceed®)

Chris Boyle – Founder, Mighty (Marketing Agency Partner)

 

Read more about Sam and Chris at Laser Assist:

https://laserassist.opcentral.com.au/#/news/article/reference/aa25b7

Find out more about Laser Group:

https://lasergroup.co.nz/